THE TIMESHARE CMO STORY
There’s nothing I love more than watching a fellow marketing executive or founder grow their business and become a hero to their company.
After 20 years in Silicon Valley, and as a serial entrepreneur myself, I know what that leader is going through: internal debates with engineering or finance about marketing effectiveness, hiring and financing challenges, under-resourced staffing, and just the general feeling of not knowing what you don't know.
And I know about the sleepless nights that founders, executives, and marketing leaders have because of what’s at stake.
So I created Timeshare CMO to be the agency I always wanted when I was in-house: a firm that is always on your side and dedicated to your personal success as a marketer and a founder. We get excited when you get recognized for driving results at your company.
And this isn’t just theory for me or for my team. From dashboards that actually help you make decisions instead of further confusing you, to digging into your Google Analytics code to fix a problem, we’re ready to stand at your side as we battle through all kinds of obstacles together.
- Melinda Byerley, Founder
Melinda Byerley is a serial entrepreneur and the founding partner of Timeshare CMO. Melinda is a pioneer of growth marketing in Silicon Valley, where she's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda's professional specialties are marketing analytics, campaign attribution, and budget allocation. She is also a storyteller and content marketer who contributes to VentureBeat, GrowthHackers.com, The Growth Marketing Conference, and is a guest lecturer at Cornell University and Babson College. Melinda holds an MBA from Cornell University in Finance and a BFA in Drama from Illinois Wesleyan University. When she's not working, Melinda enjoys speaking truth to power on Twitter (@mjb_sf), running, traveling, and writing.
Scott believes technology should meet the needs of people, not the other way around. His Cornell degree in Science & Technology Studies taught him how to analyze data with a critical mind and to dig deep, past the hype, to find the fundamental problem being solved. Marketing is about people, and Scott enjoys bringing this experience to our clients, from big tech companies to small mobile startups.
Shannon Sweetser is a creative marketing leader and experienced digital marketing strategist with a passion for telling meaningful stories that build brands. Like Star Trek: The Next Generation’s Sir Patrick Stewart, she elevates whatever stage she’s set upon—from the nimblest startup to a globally-recognized company. A life explorer and consumer advocate, she’s concluded a 10-year mission to build new communities and content marketing strategies at Google, Jawbone, Hubspot, and Brightcove. Shannon brings to Timeshare CMO the experience required to develop innovative ideas into successful marketing programs. Graduating with a Bachelor of Fine Arts degree from Emerson College in Boston, she currently lives in San Francisco (Starfleet headquarters) where you’ll often find her unabashedly making references to her favorite sci-fi programs, playing competitive pinball, and boldly going where no San Franciscan has gone before.
Michelle Sanchez serves as Copywriter and Senior Editor for both internal and client work, and manages all manner of organization for Timeshare CMO and the podcast “Stayin’ Alive in Tech.” Coming from a background in linguistics as well as non-profit fundraising, Michelle brings her love of words and her experience crafting messaging to the world of marketing and branding. She has a penchant for etymology, strong feelings about the Oxford comma, and she works to make sure all of the deliverables of Timeshare CMO are up to snuff. Based in Minneapolis and mom of 4, Michelle keeps plates spinning and projects moving.
Sean Johnson manages social media and SEO for our clients and for Timeshare CMO. Working with startups for many years, Sean has experience in most facets of digital marketing, including paid ads, analytics reporting, messaging, social media, and content marketing. His fixation? Applying creative execution to data-driven marketing strategies—resulting in quantifiable results. Sean complements the Timeshare CMO team with his willingness to dive into any project when needed. As a retired fly fishing guide who has guided in Chile, Alaska, and all of the Northwest, he spends most of his free time with a fly rod in his hand or helping his friends learn the sport. He currently resides on the wet side of the mountains of Oregon with his family and his dog Olive.
Alijah is a developer turned marketer. He grew up in San Francisco and recently graduated from Columbia University. His background in the fields of Computer Science, Economics, and digital marketing allows him to find and solve a large variety of problems. Driven by his curiosity, he knows that solving a problem is about understanding all aspects of it--what the problem is, why it’s happening, and how to implement a solution. On a typical day you’ll find Alijah analyzing Google Analytics data, doing in-depth keyword research, managing content in Squarespace, or writing up reports.
Janice is an award-winning creative director and web designer with an innate skill for brand definition and UX design. With her Bachelor of Fine Arts degree in graphic design and two decades of professional design experience, she understands what drives business intent and has the creative savvy to execute. She’s developed brands from small start-ups to large government agencies, in the industries of hospitality, luxury goods, high-tech, and consumer electronics.
We at TCMO and our clients appreciate her ability to translate vague, general direction into clean, concise designs that generate interest. Based in Reno, Nevada, Janice brings to the table her can-do attitude, fresh ideas, and tenacious desire to solve problems while making everything look great. When she is not at her desk, she is either enjoying the outdoors or rolling on the mat during a jiu-jitsu class.