Silicon Valley DNA
Inside the beating heart of San Francisco, we are located steps from Twitter, Uber, Yammer, and Pinterest. All that's dynamic and cutting edge about Silicon Valley marketing is available to your company regardless of your location. With experience and connections stretching from the early days of eBay to Y Combinator and 500 Startups companies, we can help you make sense of your marketing choices and prevent you from the costly mistakes made by new startup founders.
How We're Different
Reasonable Rates, with no commitment designed especially for a startup's, ahem, constantly changing needs.
Free-range, artisanal, organic, customized marketing. If Adwords isn't right for you we won't recommend it. Simple as that. As Reid Hoffman says, "Every marketing strategy is suis generis." We won't be running a playbook on you. Our team is based in the United States with people who specialize in the speed and execution-orientation required by the most demanding startups.
Birkenstocks-on-the ground expertise with tools in companies of all sizes. We won't just dump a powerpoint on your desk. We know how to actually do work, not just tell you what to do.
We'll teach you and your team how to fish because let's face it, no startup can afford an agency forever (and if you can, please let us know right away). We'll teach your team what we know so they can keep doing great work when we're gone.
Counseling. You think we're kidding? Startups are hard, gritty, emotional work, and sometimes just talking privately to an experienced Silicon Valley marketer who's been there, done that, can help you solidify your ideas and feel confident in your evaluations of the market, your company, and your competitors.
After 14 years in Silicon Valley, most recently as a founder myself of a technology company, I know what you are going through: sleepless nights, anxiety about hiring and financing, the general feeling of not knowing what you don't know. Whether it's digging into your Google Analytics code to fix a problem, creating a dashboard that actually helps your business, or thinking big picture about how to expand your markets and creatively drive acquisition; I've done it all, hands on. I can pick up the phone and talk to insiders at every major social media and marketing platform to get instant advice for your business. I've hand picked and trained a team of experts, all located in the United States, to execute the work you need, fast.
I believe technology should meet the needs of people, not the other way around. My Cornell degree in Science & Technology Studies taught me to how to analyze data with a critical mind and to dig deep, past the hype, to find the fundamental problem being solved. Marketing is about people, and I love bringing this experience to our clients, from big tech companies to small mobile startups.
I’ve been a professional writer for nearly six years, serving as an editor for publications such as Lawyerist and Mattermark. Previously, I worked under my own company at Page Venture, where I’ve been lucky to work on a variety of content marketing projects. I’ve also served as a marketing mentor to a number of startups.
Aside from writing and marketing, I am a casual guitar player and gamer—although I excel at neither. I also frown while reading The Economist.
What Can We Do For You? Some ideas...
Benchmarking eCommerce and SaaS metrics, platform selection, payments provider selection, funnel development, strategic advice.
Google Analytics In-Depth
Code audits, training, dashboard creation, code implementation, event tracking set up, enhanced ecommerce tracking. We've helped businesses selling everything from software downloads to dolls to better track their performance.
Marketing Tool Selection
What is the right marketing tool for the right job? Save time and money by having us tell you which will be best for your unique needs.
Digital Marketing Strategy
Channel testing and selection, creative campaign design and execution, knowing what to ignore and what to focus on, tailored for your business.
Paid Ads Management
Adwords, Twitter, Facebook, Reddit, LinkedIn, Pinterest, and more. Need someone to buy it, optimize it, manage it and/or report on it? That's us, too. Unlike most agencies, we'll also tell you if none of those are a good idea.
From blogging to infographics to Reddit and LinkedIn groups, we can locate your customers and engage authentically with them.
How effective is your marketing, really? Rigorous code evaluation and in depth analysis to develop the right model to manage your spend.
We'll create unique, authentic social media campaigns, interact with your audience with grace and wit, and drive business results, including reporting and training your team on how to select and optimize the right channels.
Marketing Recruiting and Training
Need help separating the hacks from the growth hackers? Let us help you write job descriptions that attract the right marketers, do first round interviews and evaluate your staff. We can also train on just about any aspect of digital marketing.
We can handle all of the technical aspects of Google Analytics, Google Tag Manager, Google Adwords, etc, and do the dev work to implement it on your site, as well as all the testing to ensure that it's done properly and meeting your marketing needs.
We're a bunch of techies and have in-house development skills, so we can execute technical implementations and changes and ensure that it's holistically integrated with your marketing strategy and business needs. Need a blog or other web work? Let us know.