A Marketer's Parental Leave Checklist

Your hands are about to be full

Who cares about to-do lists and backlogs when you're about to have a newborn to feed and sleep to catch? We will. Our consultancy has stepped in to keep marketing teams going when someone is going on parental leave—and we decided to compile our tips for soon-to-be parents. Get clarity on what to pass along to your colleagues, what to accomplish before your little bundle arrives, and what to focus on as you prepare for this major moment.

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PARENTAL LEAVE CHECKLIST FOR MARKETERS

You may be nervous, not just for the arrival of your little one, but to leave the office for several weeks. Let’s make sure you and your team are prepared. We’ve created a parental leave checklist for marketers in Airtable, based on tips from working parents. These items will help you transition from the office to the nursery with confidence.

Want to view these tasks by what’s left unchecked? By the type of task? Or according to the timing in which they should be done? One of the beauties of this template in Airtable is that you can view the information any way you like. For your convenience, we’ve created the three views described above, depending on how you like to consume to-do lists.

These 39 tasks range from quick and easy to complex (but totally worth it). Check them off when you’re done, add links where you’d like, and share your thoughts with your team. Here are the types of tasks you’ll find in the checklist:

 
 

START WITH HR

It all starts with Human Resources and finding out what your parental leave options are.

Once you decide when and how long you’ll be out, you may want to also discuss arranging a temporary hire while you’re away. 

 
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PREPPING YOUR TEAM

It’s hard to think through the nitty gritty details of what your co-workers might need while you’re out. View our checklist for tasks like letting someone in on your password, creating a social media calendar, and empowering others early to take over tasks you currently do.

 
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PREPPING YOUR CLIENTS/DONORS

Don’t forget to notify your clients, donors, prospects, colleagues, and counterparts that you will be out and give them instructions for where to turn in your absence.

 

DOES NESTING APPLY TO FOLDERS?

For many soon-to-be moms, the nesting instinct to clean up and organize may have kicked in and this is already done and checked! But for any parent there’s a neurological benefit to cleaning up your work space and organizing your things before going away. Taking the time for these tasks will make coming back oh-so-much-easier.

 
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COMMUNICATION

Although it’s so important to get communication right when you’re in the office, going on parental leave opens up all new questions about how available you want to be. Decide under what circumstances you should be contacted, if at all, while you’re out, and set expectations for making your re-entry go smoothly. 

 

The great PARENTAL LEAVE DOCUMENT

We’ve also compiled tips for creating your version of a Parental Leave Plan—a document you can leave behind with the relevant information your team will need to keep things moving and allow you to breathe freely knowing you’ve given them the tools to succeed. Exactly what to include is up to you and your organization’s projects.

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PREPPING YOURSELF

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Whether you’re a mom or dad, giving birth or adopting, expecting one or more than one, you’re about to go through one of the biggest changes of your life. Part of preparing for parental leave happens mentally, so we’ve included tips that focus on you and your transition.

 

WE'LL KEEP YOUR SEAT WARM

Our team at Timeshare CMO is ready to keep your team moving and your projects in flight while you're away. Your department can continue to shine and you can snuggle your baby in peace. We'll:

ANALYZE

Audit your digital marketing practices and provide you with actionable insights upon your return

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MAINTAIN

Support any team members who'll be covering for you, using data-driven insights to help make timely decisions

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PLAN

Create a marketing plan or content strategy that engages your customers without leaving your team behind

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DOCUMENT

Help you document your current projects and keep your backlog wishlist going while you’re gone

 

MEET KAITLIN

Kaitlin Pike, Director of Brand Marketing, GitHub 

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“During my maternity leave, I needed a strategic partner who could jump in and collaborate with my content marketing team and kick off a major content audit/strategy.

Timeshare CMO made it possible for me to focus on my son and rest easy, knowing quality content was being created in tandem with a much-needed content audit across our entire organization. When I returned, I had the data and analysis I was hoping for and gained trusted partners in the process.

Six months later, I took the remainder of my maternity leave and again trusted Timeshare CMO with keeping our content and SEO audit and optimization project moving forward.” 

 


LET’S TALK (AND LET THE DE-STRESSING BEGIN!)

Our door is open. The sooner we chat, the sooner you can get back to worrying about more important things, like keeping track of tiny baby socks.