We Drive Growth
For Clients We Love
Using Honest, Data-Driven Digital Marketing

Timeshare CMO is located in the heart of San Francisco, steps away from Twitter, Uber, Yammer, and Pinterest. With experience and connections stretching from the early days of eBay to Y Combinator and 500 Startups companies, we can help you make sense of your marketing strategy and prevent costly mistakes.

How We Work

Flexible spend. When your business pivots, so does your marketing strategy. At Timeshare CMO, we don’t lock you into a contract that doesn’t adjust to your needs.

Marketing for your needs, not ours. If one of our marketing services isn't right for you, we won't recommend it. Simple as that. We won't run a playbook on you.

Reports aren’t enough. Powerpoints aren’t dumped on your desk and considered work at Timeshare CMO. We know how to actually do work, not just tell you what to do.

Learn from us. New marketing apps and strategies are always being announced. With our training program, we teach your team how to use the same tools we use. At Timeshare CMO, knowledge is shared, not hoarded.

Frank advice, real support. Running a business is hard, gritty, emotional work. Sometimes, just talking privately to an experienced Silicon Valley marketer who's been there, done that, can help you solidify your ideas and feel confident in your evaluations of the market, your company, and your competitors.

 

 

 
 
  Melinda Byerley, Founder

Melinda Byerley, Founder

After 14 years in Silicon Valley, most recently as a founder myself of a technology company, I know what you are going through: sleepless nights, anxiety about hiring and financing, the general feeling of not knowing what you don't know.  Whether it's digging into your Google Analytics code to fix a problem, creating a dashboard that actually helps your business, or thinking big picture about how to expand your markets and creatively drive acquisition, I've done it all, hands on. I can pick up the phone and talk to insiders at every major social media and marketing platform to get instant advice for your business. I've hand picked and trained a team of experts to execute the work you need, fast.

Learn more about Melinda Byerley on LinkedIn

Follow Melinda Byerley on Twitter

 
 
 
  Scott Meehan, Managing Partner

Scott Meehan, Managing Partner

I'm a developer who likes marketers. The intersection of engineering, data, and consumer psychology drives me to find creative technical solutions to marketing and business problems of all kinds. For example, you might find me parsing a Regular Expression to get a goal just right, drilling into code and URL structure for search engine optimization, implementing an ecommerce or blog site, writing Javascript and CSS for A/B testing, or automating marketing dashboards for faster insight.

I believe technology should meet the needs of people, not the other way around. My Cornell degree in Science & Technology Studies taught me to how to analyze data with a critical mind and to dig deep, past the hype, to find the fundamental problem being solved. Marketing is about people, and I love bringing this experience to our clients, from big tech companies to small mobile startups.

Learn more about Scott Meehan on LinkedIn

 
 
  Shannon Sweetser

Shannon Sweetser

Shannon Sweetser is a creative marketing leader and experienced digital marketing strategist with a passion for telling meaningful stories that build brands. Like Star Trek: The Next Generation’s Sir Patrick Stewart, she elevates whatever stage she’s set upon—from the nimblest startup to a globally-recognized company. A life explorer and consumer advocate, she’s concluded a 10-year mission to build new communities and content marketing strategies at Google, Jawbone, Hubspot, and Brightcove. Shannon brings to Timeshare CMO the experience required to develop innovative ideas into successful marketing programs. Graduating with a Bachelor of Fine Arts degree from Emerson College in Boston, she currently lives in San Francisco (Starfleet headquarters) where you’ll often find her unabashedly making references to her favorite sci-fi programs,  playing competitive pinball, and boldly going where no San Franciscan has gone before.

Learn more about Shannon Sweetser on LinkedIn

  Michelle Sanchez

Michelle Sanchez

Michelle Sanchez serves as Copywriter and Senior Editor for both internal and client work, and manages all manner of organization for Timeshare CMO and the podcast “Stayin’ Alive in Tech.” Coming from a background in linguistics as well as non-profit fundraising, Michelle brings her love of words and her experience crafting messaging to the world of marketing and branding. She has a penchant for etymology, strong feelings about the Oxford comma, and she works to make sure all of the deliverables of Timeshare CMO are up to snuff. Based in Minneapolis and mom of 4, Michelle keeps plates spinning and projects moving.

Learn more about Michelle Sanchez on LinkedIn

 
  Sean Johnson

Sean Johnson

Sean Johnson manages social media and SEO for our clients and for Timeshare CMO. Working with startups for many years, Sean has experience in most facets of digital marketing, including paid ads, analytics reporting, messaging, social media, and content marketing. His fixation? Applying creative execution to data-driven marketing strategies—resulting in quantifiable results. Sean complements the Timeshare CMO team with his willingness to dive into any project when needed. As a retired fly fishing guide who has guided in Chile, Alaska, and all of the Northwest, he spends most of his free time with a fly rod in his hand or helping his friends learn the sport.  He currently resides on the wet side of the mountains of Oregon with his family and his dog Olive.

Learn more about Sean Johnson on LinkedIn

  Alijah Rubin

Alijah Rubin

Alijah is a developer turned marketer. He grew up in San Francisco and recently graduated from  Columbia University. His background in the fields of Computer Science, Economics, and digital marketing allows him to find and solve a large variety of problems. Driven by his curiosity, he knows that solving a problem is about understanding all aspects of it--what the problem is, why it’s happening, and how to implement a solution. On a typical day you’ll find Alijah analyzing Google Analytics data, doing in-depth keyword research, managing content in Squarespace, or writing up reports.

 

  Janice Baker

Janice Baker

Janice is an award-winning creative director and web designer with an innate skill for brand definition and UX design. With her Bachelor of Fine Arts degree in graphic design and two decades of professional design experience, she understands what drives business intent and has the creative savvy to execute. She’s developed brands from small start-ups to large government agencies, in the industries of hospitality, luxury goods, high-tech, and consumer electronics.

We at TCMO and our clients appreciate her ability to translate vague, general direction into clean, concise designs that generate interest. Based in Reno, Nevada, Janice brings to the table her can-do attitude, fresh ideas, and tenacious desire to solve problems while making everything look great. When she is not at her desk, she is either enjoying the outdoors or rolling on the mat during a jiu-jitsu class. 

Learn more about Janice Baker on LinkedIn

 

What Can We Do For You?

eCommerce/Payments 
Benchmarking eCommerce and SaaS metrics, platform selection, payments provider selection, funnel development, strategic advice. 

 

Google Analytics In-Depth
Code audits, training, dashboard creation, code implementation, event tracking set up, enhanced ecommerce tracking. We've helped businesses selling everything from software downloads to dolls to better track their performance.  

 

Marketing Tool Selection
What is the right marketing tool for the right job? Save time and money by having us tell you which will be best for your unique needs. 

Digital Marketing Strategy
Channel testing and selection, creative campaign design and execution, knowing what to ignore and what to focus on, tailored for your business.

 

Paid Ads Management
Adwords, Twitter, Facebook, Reddit, LinkedIn, Pinterest, and more.  Need someone to buy it, optimize it, manage it and/or report on it? That's us, too. Unlike most agencies, we'll also tell you if none of those are a good idea.

 

Content Marketing
From blogging to infographics to Reddit and LinkedIn groups, we can locate your customers and engage authentically with them.

Marketing Attribution
How effective is your marketing, really?  Rigorous code evaluation and in depth analysis to develop the right model to manage your spend. 

 

Social Media
We'll create unique, authentic social media campaigns, interact with your audience with grace and wit, and drive business results, including reporting and training your team on how to select and optimize the right channels.

 

Marketing Recruiting and Training
Need help separating the hacks from the growth hackers? Let us help you write job descriptions that attract the right marketers, do first round interviews and evaluate your staff. We can also train on just about any aspect of digital marketing.

Analytics Implementation
We can handle all of the technical aspects of Google Analytics, Google Tag Manager, Google Adwords, etc, and do the dev work to implement it on your site, as well as all the testing to ensure that it's done properly and meeting your marketing needs.

Web Development
We're a bunch of techies and have in-house development skills, so we can execute technical implementations and changes and ensure that it's holistically integrated with your marketing strategy and business needs. Need a blog or other web work? Let us know.