Who cares about to-do lists and backlogs when you're about to have a newborn to feed and sleep to catch? We will. Our consultancy has stepped in to keep marketing teams going when someone is going on parental leave—and we decided to compile our top tips for soon-to-be parents. Get clarity on what to pass along to your colleagues, what to accomplish before your little bundle arrives, and what to focus on as you prepare for this major moment.
At some point it became cool to be pessimistic about Silicon Valley (yes, there’s a lot of muck). And yet, we—and as we found out, our Podcast guests—overwhelmingly feel very optimistic about Silicon Valley, tech, and humanity’s possibilities in general. Here’s what is exciting some of tech’s most brilliant leaders.
How can a marketing team know which content to prioritize? And how on earth are you supposed to organize it all? We’re sharing not only the steps to a useful content audit, content strategy, and editorial calendar, we’re giving you the organizational template to do your own.
Don’t judge influencer marketing by the Fyre Festival. Based on the successful influencer program we built with DVD Netflix, we’ve gathered four misconceptions about influencer marketing—and the tips you need to get your program off the ground.
As a 100% remote-based company, we’ve come to recognize what makes a successful virtual workplace. Part 1 of a 3-part series, we explore how certain kinds of people are more successful working from home—and how a company can support them.
As a 100% remote-based company, we’ve come to recognize what makes a successful virtual workplace. Part 2 of a 3-part series, we look at how company culture plays a major part in making remote work feasible and keeping team members connected.
As a 100% remote-based company, we’ve come to recognize what makes a successful virtual workplace. Part 3 of a 3-part series, we dig into the tools and processes you’ll need to make your distributed team work.
When it comes to being a great growth marketer, there’s no complicated formula, no matter what agencies and “thought leaders” say. That’s because being great at marketing has far more to do with who you are and how you think than any other attribute.